Label design tells these stories with featuring the elements of the tale. Each product has a unique story to tell, that creates a series of adventures. This approach is opening limitless possibilities for the new product lines in the future – with new adventures. To differentiate the product flavours- we are using pastel colour fields for taste description. Main design element – hand drawn story illustrations are to attract attention to the product in the shops and to evoke the interest about the brand. By creating this product I want to tell exciting stories that are united with exquisite taste and company’s heritage.