The task was simplicity and this mans’ story, the solution came naturally: pen, paper, and handwriting. To carry on the soul of Micis creation – we went for anatomic precision drawings of depicted elements, visual clarity and space for masters’ hand to express the wisdom of heritage. The idea was to create a simple solution with minimal production costs. We created illustrations of plants and animals that depict the masters’ stories and knowledge of wildlife. As the only color for highlight, we chose red – for handwritten bequests and marking of product types, so you still recognize the creators’ presence with each product. We took a mission to create a simple, deep and true story, which combines natural origins, hand crafts, and quality product.
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