In collaboration with the London-based fashion house Fyodor Golan, the graphic identity and exhibition design and stenography for the retrospective “Harmonious Collision” was developed. The exhibition transformed a traditional museum space into an immersive environment that reflects the brand’s distinctive aesthetic with a dynamic interplay of texture, color, and inventive form.
The exhibition featured bold color palette with neon accents and contrasting tones, in line with Fyodor Golan’s visual philosophy. Modular display units and sculptural installation elements created a sense of collision between classical sculpture and avant-garde fashion, allowing visitors to become part of the exhibition experience. Graphic materials, posters, and informational elements harmoniously combined the heritage of classical sculpture with the brand’s energy and playfulness, while video zones and “pink lawn” relaxation areas offered visitors a chance to immerse themselves in the history of the brand’s shows, maintaining the exhibition’s dynamic rhythm. The spatial dramaturgy guided visitors from striking, impactful sculptures and garments worn by celebrities such as Madonna, Rihanna, and Jennifer Lopez, to quieter, more intimate moments, enabling a transition from spectacle to reflection.
The project aimed to honor Fyodor Golan’s legacy by creating an space that is energetic, vivid, and experiential, emphasizing that fashion is not only to be worn but it is to be experienced, explored, and felt in space
Photo: Reinis Hofmanis
