In collaboration with the London-based fashion house Fyodor Golan, I developed the graphic identity and exhibition scenography for the retrospective “Harmonious Collision.” The exhibition transformed a traditional museum space into a vibrant, immersive environment that reflects the brand’s distinctive aesthetic - a dynamic interplay of texture, color, and inventive form.
The exhibition featured a bold color palette with neon accents and contrasting tones, in line with Fyodor Golan’s visual philosophy. Modular display units and sculptural installation elements created a sense of collision between classical sculpture and avant-garde fashion, allowing visitors to become part of the exhibition itself. Graphic materials, posters, and informational elements harmoniously combined the heritage of classical sculpture with the brand’s energy and playfulness, while video zones and “pink lawn” relaxation areas offered visitors a chance to immerse themselves in the history of the brand’s shows, maintaining the exhibition’s dynamic rhythm. The spatial dramaturgy guided visitors from striking, impactful sculptures and garments worn by celebrities such as Madonna, Rihanna, and Jennifer Lopez, to quieter, more intimate moments, enabling a transition from spectacle to reflection.
The project aimed to honor Fyodor Golan’s legacy by creating an environment that is energetic, vivid, and experiential, emphasizing that fashion is not only to be worn - it is to be experienced, explored, and felt in space.
Photo: Reinis Hofmanis
